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(We are resending this mail because by accident the previous email mentioned a wrong start time.)
Dear ,

Thank you for signing up for the Founding Fuel Live on Managing Corporate Reputation in the Digital Age scheduled for Friday, 21st February 2025 at 6.00 pm IST.

The spotlight on each panellist is meant to provide a sense of their leadership perspectives and what they've learnt over the years about managing corporate reputation, in about 2 minutes.

In case you haven’t filled in the survey we shared with you in the previous mail yet, here is the link. Your responses will help us design the session better.

Regards,
Charles Assisi
Co-founder & Director
Founding Fuel
Posters display a name, a title, and a face—but they rarely reveal the person within. What shaped them? What lessons have they learned? What wisdom do they carry? We asked, Sabia answered. And we walked away wiser. Now, read her insights firsthand.

Sabia says:

"Everyone has talents and unique personal insights. If nurtured well, people are capable of unimaginable things. Give them the sense that you trust them and believe in them—and watch them believe in themselves. That’s how courage is born.

You don’t communicate authenticity—you show it through your actions. Word gets around. If the experiences your customers have with your brand match your company’s promises, your communication will resonate. If they don’t, you have a credibility problem. The root of cynicism is this mismatch: too many promises, too little delivery. That’s the real issue.

People know more than you think. Leaders often underestimate this. When creating meaningful change, you need to treat people as equals and take them along on the journey. People thrive when surrounded by others on the same path. Peer groups within companies, where employees meet regularly to share successes and challenges, are essential. Leaders often forget to create these spaces.

Leadership and influence can’t be prescribed. It starts with knowing yourself very well. To lead, you have to love people, take a genuine interest in them, and build trust. But you can’t do that if you haven’t acknowledged your own shortcomings. Great leadership is making space for others by confronting what’s within yourself.

You need a value system and a community to lean on when things go wrong. For me, that means my faith, my family, and my friends—people who don’t define me by my work. Resilience isn’t about pushing through on your own; it’s about knowing who will catch you when you fall.

Success isn’t about external metrics. I think it was a Jewish survivor who once told me, "You can call yourself successful if you have people who would be willing to hide you." Success is about being an essential part of your community, investing in it earnestly, and knowing that they would support you even at a cost to themselves. That, I believe, is the ultimate measure of success—for individuals and companies alike.

I hope my legacy is in the stories I leave behind. Stories that give people courage, hope, and the push to move forward."
Next: Spotlight on Vijay Bhat, leadership coach, former strategy director, Ogilvy APAC, and our anchor for this Founding Fuel Live.

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Warm regards,

Team Founding Fuel

   

   


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